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Kia unveils new K5 sedan in try and halt skidding gross sales

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2021 Kia K5


Kia Motors is not giving up on the midsize sedan section regardless of important gross sales declines as U.S. customers move away from passenger cars to crossovers.

The South Korean automaker Tuesday unveiled a brand new midsize sedan referred to as the K5, which is able to change the outgoing Optima when it arrives in U.S. dealerships this summer season.

“Practically a decade after the 2011 Kia Optima paved the way in which for one of many auto trade’s most vital progress and achievement tales, Kia Motors America is resetting expectations as soon as once more with the reveal of the all-new K5 mid-size sedan,” the corporate mentioned in a launch.

The 2021 K5 options extra normal and out there security options, extra expertise, and a brand new design with components just like Kia’s Stinger performance sedan.

2021 Kia K5


Essentially the most noticeable exterior design adjustments embrace a brand new interpretation of Kia’s “tiger face” entrance, together with a sleeker grille that flows into the headlights. The lights themselves embrace “coronary heart beat” daytime working lights that stretch to the facet of the car.

Contained in the automotive is a redesigned inside, together with an non-obligatory 10.25 inch infotainment touchscreen, and wi-fi Apple CarPlay and Android Auto. The methods mirror components and features of a client’s telephone onto the car’s display with out a wire.

The K5 is powered by a 1.6 liter turbocharged GDI four-cylinder engine producing 180 horsepower and 195 pound-feet of torque, managed by an all-new eight-speed automated transmission.

A GT mannequin with a 2.5-liter four-cylinder engine making 290 horsepower and 311 pound-feet of torque can be out there within the fall, Kia mentioned. All-wheel-drive variations of the automotive can be out there in late 2020.

The K5 can be constructed at Kia’s plant in West Level, Georgia. Pricing for the automotive was not introduced. The Optima at present begins at about $24,000.

After being launched in 2010, the Optima shortly turned the automaker’s best-selling car within the U.S. Gross sales surged to just about 160,000 models in 2015. They’ve since quickly declined 39.4% by way of 2019. Optima gross sales have been off one other 16% by way of the primary 5 months of this 12 months.

Kia’s general gross sales final 12 months have been up 4.4% to greater than 615,000 autos in comparison with 2018. Gross sales this 12 months are down about 13% by way of Might in comparison with the identical time interval in 2019.

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