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Past Meat enters grocery shops in mainland China by means of Alibaba partnership

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Past Meat “Past Burger” patties comprised of plant-based substitutes for meat merchandise sit on a shelf on the market on November 15, 2019 in New York Metropolis.

Angela Weiss | AFP | Getty Pictures

Beyond Meat introduced Tuesday that Alibaba’s Freshippo grocery shops would begin promoting its meatless burger patties, marking its entry into supermarkets in mainland China. 

The maker of meat alternate options first entered mainland China in April by means of a partnership with Starbucks. Yum China‘s KFC, Taco Bell and Pizza Hut additionally promote Past Meat merchandise in a number of Chinese language cities.

Past Burgers shall be out there at 50 Freshippo places in Shanghai beginning Saturday. By September, the patties may even be out there at a further 48 places in Beijing and Hangzhou.

“We all know that retail shall be a important a part of our success in China, and we’re happy to mark this early milestone inside a number of months of our market entry,” CEO Ethan Brown mentioned in an announcement.

Shares of Past closed Tuesday up 1.9% at $133.98. The inventory, which has a market worth of $8.34 billion, has risen 77% thus far in 2020.

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