Dominion sues MyPillow CEO Mike Lindell for $1.three billion, claiming he profited from election conspiracies
Dominion Voting Methods sued MyPillow CEO Mike Lindell on Monday, accusing the staunch ally of former President Donald Trump of pushing false conspiracies concerning the 2020 election “as a result of the lie sells pillows.”
The $1.three billion defamation swimsuit says Lindell knew his repeated claims concerning the election being “stolen” weren’t backed by proof, however saved at it anyway to spur Trump’s supporters to purchase MyPillow merchandise.
“MyPillow’s defamatory advertising marketing campaign—with promo codes like ‘FightforTrump,’ ’45,’ ‘Proof,’ and ‘QAnon’—has elevated MyPillow gross sales by 30-40% and continues duping individuals into redirecting their election-lie outrage into pillow purchases,” Dominion’s lawsuit says.
The 115-page criticism filed in Washington, D.C., federal court docket cites quite a few statements Lindell made about Dominion in tv interviews and social media posts, in addition to in a two-hour documentary-style movie that aired on conservative media in February.
Dominion authorized counsel Megan Meier in a press release known as Lindell’s claims “absolute nonsense” that “can’t be reconciled with any stage of logic or fact.”
“However sadly, numerous individuals truly believed it and despatched MyPillow a few of their hard-earned cash consequently,” Meier mentioned.
The lawsuit accuses Lindell and MyPillow of defamation and misleading commerce practices.
In a cellphone interview with CNBC, Lindell mentioned, “I am very pleased that they lastly acquired that swimsuit filed.”
“My message to Dominion is thanks for lastly getting this completed, as a result of it’s going to be again within the limelight now,” Lindell mentioned.
Lindell additionally disputed Dominion’s declare that his firm had profited from his efforts.
“In addition they say that I benefited, or that my I used this for MyPillow, to promote, and that is not true. I misplaced 22 retailers,” Lindell mentioned. “It has been cancel tradition for MyPillow.”
In a video convention with reporters later Monday morning, Dominion mentioned that Lindell’s declare that his enterprise has suffered on account of his concentrate on the election contradicts his personal prior statements.
The corporate additionally doubted that Lindell truly believes his claims about election fraud and Dominion.
“He is not the man from the infomercials,” Meier mentioned in the course of the convention. We’re speaking a couple of former skilled card counter … he is aware of what he is doing.”
MyPillow’s ads, lots of which prominently function Lindell himself, air regularly on Fox Information, a channel Trump was recognized to observe frequently as president. Lindell visited Trump on the White Home on a number of events, together with within the days earlier than Trump left workplace, when Lindell was photographed carrying notes that made reference to martial regulation.
Trump, after his loss to President Joe Biden, refused to concede the race and unfold an array of unfounded conspiracies alleging widespread voter fraud. His marketing campaign and different allies filed dozens of lawsuits aimed toward overturning the election leads to key states, most of which have been dismissed and none of which succeeded in invalidating sufficient votes to have an effect on the end result.
Lindell himself “helped disseminate the Huge Lie” that the election was stolen, the lawsuit says, by spreading the “fable” that Dominion’s algorithms had been “programmed to steal votes from Trump.”
In his feature-length video claiming “absolute proof” of election theft, Lindell asserted that that fraud had solely been found as a result of Trump’s lead on election evening was so huge that the “machines broke.”
Dominion’s lawsuit says Lindell was “repeating his defamatory falsehoods although he knew Dominion staff have been receiving demise threats due to them.”
The swimsuit towards Lindell is just the newest effort by Dominion to hunt redress for the “monumental hurt” attributable to the “viral disinformation marketing campaign” towards the voting firm, whose methods have been utilized in some areas of the U.S. in the course of the presidential election.
Final month, Dominion sued Trump’s private legal professional Rudy Giuliani, accusing him of proliferating related conspiracies concerning the firm with a view to “financially enrich himself.”
Giuliani had known as that lawsuit, which additionally seeks greater than $1.three billion in punitive and compensatory damages, an “act of intimidation by the hate-filled left-wing to wipe out and censor the train of free speech, in addition to the flexibility of attorneys to defend their shoppers vigorously.”
Smartmatic, one other elections gear firm focused amid a flurry of conspiracies within the wake of Biden’s victory, filed its personal multibillion-dollar defamation swimsuit in early February towards the proprietor of Fox Information.
Fox has filed a movement to dismiss that lawsuit.