The Grenada Tourism Authority (GTA) launched a promotional marketing campaign centered on the three-island nation’s “bespoke choices” whereas additionally emphasizing its security, well being and well-being companies. The marketing campaign invitations vacationers to discover “immersive” cultural experiences whereas “having peace of thoughts that their well being and security is being protected,” mentioned GTA officers.
“Pure Grenada, Simply-For-You” is a “life-style marketing campaign” highlighted by a video that includes pictures of the archipelago’s three primary islands – Grenada, Petit Martinique and Carriacou – that includes their distinctive tradition and pleasant folks.
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Presently being shared on digital social media platforms using the hashtag #PureGrenadaJustforyou, the video additionally covers the COVID-19 well being and security measures in place to guard residents and guests. The marketing campaign is timed to align with the phased reopening of Grenada’s borders, which started on July 15 with the resumption of economic flights and this week widened to incorporate guests aboard worldwide flights from “medium threat” nations.
In preparation for the border reopening, Grenada’s Ministry of Well being has teamed with the GTA to coach and certify greater than 1,800 tourism business stakeholders in latest weeks, together with lodging, points of interest, meals and beverage, tourism companies. Marinas, tourism transportation companies together with airport taxis, and water sports activities operators additionally obtained instruction. Licensed service suppliers will likely be identifiable by their show of a “Pure Secure Journey” seal of approval.
“Grenada offers vacationers with a dynamic number of boutique lodging and hospitality companies that vary from authorised licensed motels, residences and villas to informal and effective eating eating places, all giving guests the choice to customise their expertise to at least one that it’s intimate and relaxed,” mentioned Patricia Maher, GTA’s CEO.
“The added bonus of the small islands’ unspoiled tropical environment and uncrowded white sandy seashores made it simple for us to say Pure Grenada- Only for you.”