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Amazon pushes into training with new academy in India

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Amazon CEO Jeff Bezos with Amazon India Chief Amit Agarwal through the Amazon’s annual Smbhav occasion at Jawahar Lal Nehru Stadium, on January 16, 2020 in New Delhi, India.

Pradeep Gaur/Mint by way of Getty Pictures

Amazon is pushing deeper into training with a brand new studying platform that is designed to assist college students in India get into prestigious engineering faculties.

The so-called Amazon Academy, introduced Wednesday, can be obtainable via a brand new Android app and a web site. It is designed to assist college students put together for the Joint Entrance Examination, which is an evaluation performed for admission to sure engineering faculties in India.

Amazon mentioned Amazon Academy will embody curated studying materials, reside lectures and assessments in math, physics and chemistry. The platform may even characteristic reside mock exams which can be designed to imitate the JEE examination expertise. 

“Amazon Academy goals to carry prime quality, reasonably priced training to all, beginning with these making ready for engineering entrance examinations,” mentioned Amol Gurwara, director of training at Amazon India, in an announcement.

“Our mission is to assist college students obtain their outcomes whereas additionally empowering educators and content material companions attain hundreds of thousands of scholars. Our major focus has been on content material high quality, deep studying analytics and scholar expertise. This launch will assist engineering aspirants put together higher and obtain the successful edge in JEE.”

Amazon mentioned the content material is at present obtainable totally free and “will proceed to be for the following few months,” suggesting that it’s going to ultimately begin charging college students.

Amazon has quite a few different training platforms and initiatives together with AWS Educate, which is designed to assist individuals become familiar with Amazon’s cloud platform, Amazon Net Providers. There’s additionally Amazon Ignite, which connects academic content material creators to Amazon prospects and helps them promote issues like lesson plans and classroom video games as digital downloads.

Fellow U.S. tech giants Google and Apple have their very own training choices. Google for Schooling, for instance, offers customizable variations of a number of Google merchandise, whereas Apple presents reductions to college students and lecturers on its {hardware}.

Amazon in India

House too over 1.three billion individuals, India is a big market. Amazon has been scaling up its operations over the previous few years within the nation, which nonetheless has a comparatively nascent e-commerce market in comparison with its neighbor China and nations within the West.

Reviews recommend that Amazon now employs over 65,000 individuals within the nation though Amazon declined to remark when CNBC tried to substantiate the determine. Final Could, Amazon mentioned it wanted to rent 50,000 extra momentary employees in India order to satisfy demand from Covid.

The Seattle-headquartered tech large opened an enormous new workplace with area for over 15,000 employees in Hyderabad in December 2019 that’s reportedly the corporate’s single-largest constructing on this planet.

Amazon’s on-line careers portal reveals that the corporate is searching for software program improvement engineers and front-end engineers in India to work on Amazon Pay, which is an internet funds processing service owned by Amazon.

“We’re in search of Sr. Engineers to construct a cost platform that can supply new cost mechanisms for our hundreds of thousands of shoppers and allow the ‘money to digital” financial system,’ one job advert reads.

It continues: “Amazon India Funds has a daring imaginative and prescient to develop into essentially the most trusted, broadly accepted cost resolution on and off Amazon, for each on-line and offline transactions. To execute on this imaginative and prescient, Amazon India is systematically investing in native product innovation in areas of cost expertise, cost processing, progressive cost devices and service provider options.”


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