Apple hires BMW veteran in newest signal of electrical automotive push
This photograph, taken in March 2019, reveals Apple’s headquarters in Cupertino, California.
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Apple has employed Ulrich Kranz, a former senior govt at BMW who targeted on electrical automobiles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.
The rent is the most recent signal that Apple is critical about constructing an electrical automotive to compete with automakers reminiscent of Tesla.
Hyundai stated earlier this 12 months it was in talks with Apple to fabricate its automotive earlier than strolling its feedback again and confirming it was not in discussions.
Apple has by no means confirmed it’s constructing a automotive however has employed expertise from the automotive business and examined self-driving software program in California. In 2018, Apple employed Doug Subject from Tesla, who labored on Tesla’s Mannequin 3. With its experience in provide chains, battery expertise, and person expertise, Apple would signify a serious competitor to present automakers if it ever releases a automotive. Apple’s automotive mission has been restructured a number of occasions, most lately in early 2019.
Apple didn’t say whether or not Kranz will work on Apple’s automotive mission, which known as Particular Initiatives Group or SPG. However Kranz has in depth expertise constructing groups targeted on electrical automobiles.
Earlier than becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electrical automotive. At BMW, he led the corporate’s electrical automotive improvement program, which resulted within the electrical i3 car and a hybrid sports activities automotive referred to as the i8, based on Bloomberg, which first reported the rent.