Queen’s award honors younger ‘agent for change’
The annual prize, now in its fourth yr, was introduced by the Queen’s daughter-in-law Sophie, the Countess of Wessex, throughout a digital occasion at London Style Week on Tuesday.
An announcement issued by the British Style Council (BFC), the group liable for working with the royal family to pick a winner, known as the younger designer a “progressive pondering chief and agent for change.”
Ahluwalia launched her namesake model in 2018, having first attracted trade consideration for her photobook “Candy Lassi.” The ebook, launched alongside a graduate assortment for her masters diploma in menswear, chronicled the designer’s eye-opening journeys to Nigeria and India, the place she witnessed the size of the second-hand garment trade and the amount of waste clothes generated by shoppers.
Piles of clothes in Panipat photographed in ‘Candy Lassi’ Credit score: Priya Ahluwalia
In an interview with CNN final yr, the London-based designer, who’s of each Indian and Nigerian heritage, stated her curiosity in sustainable design was piqued throughout a visit to see household in Lagos. There, she observed market merchants sporting obscure gadgets of clothes from abroad, equivalent to a T-shirt from the 2012 London Marathon.
“I used to be intrigued and dug deeper, shifting ahead on a hunch that the presence of those textiles heralded a bigger story,” she stated.
Her analysis led her to town of Panipat, north of Delhi, which serves as an enormous hub for garment recycling and is also known as the “cast-off capital” of the world. “I used to be fascinated and in addition frightened about how a lot we throw away,” Ahluwalia stated. “Visiting Panipat was life-changing and I made a decision to start out my model with sustainable ideas.”
“Candy Lassi” paired photos of individuals sitting amongst piles of outdated clothes in recycling amenities with studio pictures of fashions sporting her personal avant-garde kinds.
Ahluwalia’s menswear makes use of classic and deadstock materials, mixing sportswear with extra classically tailor-made silhouettes. Her modern method has seen her win a number of notable awards lately, together with the H&M Design Prize in 2019. She was additionally one in all eight manufacturers to collectively win the distinguished LVMH Prize in 2020.
Ahluwalia Autumn-Winter 2020 Credit score: Dominika Scheibinger
Pictures continues to play an vital position in Ahluwalia’s work, which melds conceptual design with narrative storytelling — typically with a eager give attention to supplies and other people. “I really feel extra like a multidisciplinary inventive … I additionally like the thought of storytelling and making a world for anybody who’s ,” she stated.
Throughout London Style Week final June, Ahluwalia revealed one other ebook, “Jalebi,” which additionally drew on her personal heritage. Working with photographer Laurence Ellis, she put West London’s Punjabi group entrance and heart by documenting each day life within the various Southall neighborhood. In accordance with Ahluwalia, whose mom is Punjabi, the ensuing photos have been a tribute to multiculturalism in Britain.
“Brexit had simply occurred in addition to the Windrush scandal and there was an more and more hostile setting for ethnic minorities,” she defined. “I wished to create a chunk of labor that celebrated the sweetness in variety.”
Nonetheless from Ahluwalia’s digital exhibition and ebook ‘Jalebi’ Credit score: Ahluwalia/Laurence Ellis
A glance from Ahluwalia Autumn-Winter 2021 Credit score: Laurence Ellis
The Queen Elizabeth II Award for British Design acknowledges the style trade’s position in society and diplomacy. It honors younger designers whose work makes a constructive affect by way of sustainable practices or group engagement.
BFC chief government Caroline Rush praised Ahluwalia’s efforts to provide again to communities round London and overseas, calling her an “inspiration” to younger British designers.
Throughout the digital presentation of the award on Tuesday, Ahluwalia described the win as “surreal,” including “it is beautiful to be acknowledged for doing one thing you like.”
Richard Quinn gained the inaugural award in 2018, with the Queen making a shock look within the entrance row at his London Style Week present to current the award. Rosh Mahtani, founder of jewellery model Alighieri, and designer Bethany Williams are the prize’s different earlier winners.
London Style Week runs Friday 19 to Tuesday 23 February, and is totally digital this season because of the ongoing pandemic.
(Prime picture: A portrait of Priya Ahluwalia by Laurence Ellis)